The Silver Market
This fantastic video was created by AARP
This section of the website is designed to give businesses and stakeholders raw data behind the 50+ market; investigating issues such as demographic change, wealth, health and technology. You will also find articles on market-targeting and segmentation of the 50+ group.
If you are aware of other data not covered here then please contact gareth@ageingwellnetwork.ie
The Silver Economy offers vast potential to business and society. As today’s world undergoes major demographic change the Silver Market offers businesses the engine with which to transform challenges associated with ageing populations into profitable business opportunities. Broadly defined as those people aged 50 and above – this emerging sector – represents a source of constant economic growth. It has been evidenced that older consumers are increasing in number and total share of population. It is also known that this age cohort controls a considerable proportion of global wealth. Yet, businesses continue to overlook the unmet needs of this growing, global market of older consumers, in terms of product and service development.
