Brands and Switching Behaviour
This report illustrates the over 50+ market’s behaviour in relation to brands and switching. It details this markets attitudes to purchasing own brand goods versus branded goods, what they are spending more or less on versus twelve months ago and reveals the products they switch and why.
This report will help those who need to:
- Anticipate emerging needs that will drive innovation in products for over 50s
- Identify switching behaviour and enable higher brand loyalty
If you would like to find out more details about this report or to purchase it then please contact gareth@ageingwellnetwork.ie
