Reports
In 2010, The Ageing Well Network hosted the first Business of Ageing Conference. The Conference was held to illustrate to businesses how they could profit from connecting with an untapped resource, the 50+ generation.
In 2011 the conference has sought to put a name to the face of the 50+ market. To achieve these goals The Ageing Well Network commissioned Amárach Research to delve into the world of the 50+ population in Ireland. The initial findings from that survey were presented at this year's conference.
Amárach Research has now released the full findings from the survey in a compendium of reports that looks at the 50+ consumer across a broad range of spectrums.
In total there are 5 reports looking at brand behvaviour, finance, health and wellness, life online and life style. Each of these documents not only comes with detailed analysis of their sections but also with the raw data. This means you can drill down into data to help you and your organisation better understand the 50+ consumer from your perspective.
The reports are just €225 (exc VAT) each or €1,000 (exc VAT) for all five reports (a saving of €125!). If you are interested in purchasing any of the reports please contact gareth@ageingwellnetwork.ie
