Business of Ageing

As the Baby Boom generation ages, companies explore ways to attract some of their $3.4 trillion annual buying power

2011 pushes one demographic segment into the next -- confounding marketers. The terms 'seniors' -- and senior citizens, elderly, aged, older adults -- and various other monikers have been around for a long time. But it's a new year.

Remote patient monitoring (RPM) or telehealth has taken huge strides forward, and the demand for this technology is on the upswing, especially among home care agencies, disease management companies and clinical trial groups.

A major new research study for WRVS by independent economists SQW, quantifies, for the first time, the economic and social contribution made by older people in Britain.

They note that even with the recession, over half the workforce is unsatisfied with their jobs and that the workforce now spans four generations.

With the first baby boomers turning 65 this year, companies in the youth-centric consumer electronics business are turning more attention to older customers.

A Fife project that uses GPS technology to help support people with dementia has been shortlisted in the COSLA Excellence Awards.

Using mobile devices to collect and share health data can make healthcare cheaper, faster and more equitable, argues Jody Ranck.