Kilkenny Conference

The Kilkenny Business of Ageing Conference took place in September of this year and investigated practical ideas on how organisations could grow and develop their buisness by targeting the older market. The prorgamme and presentations from the conference can be downloaded below.

Anne Connolly - Director, Ageing Well Network: The Unmet Needs of the Older Consumer

Gary Brown -  RMG Target, Below the Line Marketing: Guess whats on my iPod

John Purcell - Chief Exec KCLR FM, Director of Purcell Masterson Associates: What Kilkenny Needs To Do

Orlaith Blaney - McCann Erickson Dublin: Behaviorus, aspirations and needs of the 50+ Market