Media Coverage 2011
Two of the speakers from the conference, Gus Desbarats and George Ames, gave video interviews to Business and Leadership. View the interviews here:
- Irish Times: The boomer bulge and the business of ageing
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Please tick the box: Are you 35 to 39? 40-44? 45-49? 50-64? Or 65-plus? It’s an oddity of surveys and application forms that the categories often imply your tastes undergo distinguishable shifts with every event birthday, but only up until you hit 50 – or 65, if you’re lucky – and then you’re suddenly lumped into a homogeneous consumer mass.
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- IRISH INDEPENDENT: 'Redesign pensions' to attract under-35s group
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PENSIONS need to be totally redesigned and no longer called pensions to avoid them being a turnoff for the under-35s, a leading economist on the business of ageing said yesterday.
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- IRISH TIMES: Kilkenny festival aimed at over-50s to target lucrative 'grey market'
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GREYSTOCK, A festival of culture, sport and debate aimed at people over the age of 50, will take place in Kilkenny in September, the Business of Ageing Partnership announced yesterday.
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- IRISH EXAMINER: Survey: Over-50s have money to spend but businesses are not targeting them
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OVER 1.2 million people in Ireland are aged over 50, have billions of euro to spend, are well resourced and optimistic and upbeat about their future.
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- IRISH TIMES: Over-50s are a growing, powerful group that should not be ignored
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Older people are happy in themselves but they are not happy with how they are perceived by the rest of society
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- BUSINESS & LEADERSHIP: Over 50s are affluent and savvy - survey
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Ireland's over 50s are generally tech-savvy and affluent, consider good health to be important, and are unlikely to have much brand loyalty for anything other than staples, according to new research from Amárach.
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