Media Coverage
- Casting a fresh eye over the older market
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The over-50s are bigger television watchers than any other age group, and among the most affluent consumers around, but you wouldn’t know it from TV commercial breaks.
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- Silver market a gold mine for businesses
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GERARD O'NEILL OPINION : Meeting the needs of an ageing population will assure future success
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- Over-50s market a challenge - Cowen
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THE BURGEONING over-50 age group provides Ireland with opportunities to develop new products and services aimed at the sector, according to Taoiseach Brian Cowen.
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- Advertisers' approach to the older market still in its infancy
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Advertisers have yet to learn that targeting the 50-65 age group as old is counter-productive
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- Is your business missing the chance to turn silver into gold?
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The scale of the grey market here is difficult to quantify, but 1.9 million people will be over 65 by the year 2041
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- Technology for older people maturing in Ireland
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Ireland could be a test bed for technologies that will change how a greying population is cared for
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